Axalta Coating Systems

Senior Manager, Global Segment Strategy, Wood Coatings/Building Products

Job Locations US-PA-Glen Mills | US-NY-New York City | US-IL-Chicago | US-FL-Miami | US-GA-Atlanta | US-TX-Houston | US-NC-High Point | CH-BS-Basel | DE-HE-Frankfurt | US-DC-District of Columbia | US-MA-Boston | ...
Posted Date 2 months ago(6/23/2022 10:18 AM)
Requisition ID
Functional Category
Marketing/Business Development

Primary Responsibilities

The Senior Manager, Global Segment Strategy, will lead global market assessment, segmentation, intelligence gathering, strategy development, and commercial execution planning for the given segment. The successful leader will bring strong business acumen, market intelligence, sales, and analytic skills on a global scale to drive growth. Working collaboratively with colleagues from around the globe, the Senior Manager, Global Segment Strategy, will drive market strategies that ensure growth and expansion plans are realized.  This role will support and drive product portfolio development based on customer/market needs and will work with the regional leaders to enable tactical implementation plans


Essential Functions: 

  • Develop and maintain global market assessment and understanding through active participation in the aligned industry. Work collaboratively across the global organization to gather primary market intelligence and then coordinate secondary market intelligence. Develop and maintain strong customer and industry relations to assure the vitality of the business. 
  • Become the Subject Matter Expert on segment insights, trends, and segment products providing competitive intelligence and positing guidance.  
  • Ensure market segmentation to appropriate level to clearly understand existing market size and dynamics, company share, competitive dynamics and position, and opportunity potential. 
  • Help to develop and implement strategies and tactics for profitable sales growth by sub-segment and customer prioritization across business, functions, and regions 
  • Facilitate implementation of the market strategy implementation – leading price, place, product, and promotional activities, working cross-functionally with sales, technical, operations, and others to implement. 
  • Develop and validate value propositions to provide strong leadership and oversight for market segment pricing globally.  
  • Support the sales organization by building and driving the opportunity pipeline. Leverage existing capabilities to drive growth.  
  • Translate the Voice of the Customer into clearly defined project plans.  
  • Assist, advise and guide the Wood Coatings/Building Products Global Leadership Team on segment trends and issues. 
  • Assure the product portfolio is optimized to align with customer/market needs and industry trends to enable new business opportunities.  
  • Working as part of a project or gatekeeper team, ensure clear market deliverables are defined and being addressed as part of the product development project. 
  • Globalize market and customer plans and drive search and reapply efforts to identify short-term growth opportunities aligned with the long-term plan.

Minimum Requirements

  • Master’s Degree in area of Business Management or Marketing preferred 
  • 10+ years’ experience in global marketing, commercial roles, or product management, relevant Axalta experience will also apply. 
  • Cross-functional and cross-industry experience preferred 
  • Demonstrated experience working in a multi-cultural, multi-region environment 
  • Demonstrated business and financial acumen with the ability to collect and analyze data and communicate insights effectively 
  • Excellent analytical skills with the ability to work well and influence others 
  • Highly motivated and results-driven with excellent interpersonal skills 
  • Ability to challenge status quo and creative problem solving 
  • Excellent written and verbal communication skills 
  • Solid organization skills including attention to detail and multi-tasking skills 
  • Ability to travel up to 25% of time 




Axalta Coating Systems Ltd. ("Axalta," or the "Company"), is a leading global manufacturer, marketer and distributor of high-performance coatings systems.  With over a 150-year heritage in the coatings industry, Axalta is known for manufacturing high-quality products with well-recognized brands supported by market-leading technology and customer service.

Over the course of the Company's history, Axalta has remained at the forefront of the industry by continually developing innovative coatings technologies designed to enhance the performance and appearance of customers' products, while improving the customer's productivity and profitability. Axalta's diverse global footprint of 50 manufacturing facilities, four technology centers, 47 customer training centers and more than 14,000 team members allows the Company to meet the needs of customers in over 130 countries. Axalta serves its customer base through an extensive sales force and technical support organization, as well as through approximately 4,000 independent, locally-based distributors. The Company's scale and strong local presence are critical to its success, allowing leverage of the technology portfolio and customer relationships globally while meeting customer demands locally.

Axalta operates its business in two operating segments: Performance Coatings and Transportation Coatings, serving four end markets, including:  Refinish, Industrial, Light Vehicle and Commercial Vehicle, across the following four regions: North America, EMEA, Latin America and Asia-Pacific.



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